— private 1-on-1 —Business Mentorship with Crimson
Business mentorship for those ready to build a world around their expertise from someone who already has.
Most business mentors have the education or the experience. Few have both, and fewer still have actually done the thing they teach.
Crimson holds formal degrees in Advertising & PR, Marketing, and Visual Art. She spent 15 years in branding and art direction in NYC and LA, working with corporate clients before turning that expertise toward her own vision.
She founded, operated, pivoted, and sold a niche brick-and-mortar business—Minx + Muse—in Austin, Texas. During this time she created a trademarked movement modality and then built an entire world around it: one-of-a-kind ownable offerings, a virtual membership community, a certification program, and retreats on her owned land.
She has lived every stage of the arc that creative practitioners move through. This is the uncommon expertise she brings to her mentorship work.
One-Off Mentorship
The Catalyx Session
A single, potent 90-minute container to deep dive and explore an aspect of your business. You set the purpose, Crimson brings the depth of experience and devotion to catalyze a shift in your work.
90 minutes, 1:1 via Zoom, $199
Includes a recorded replay of the session.
Session topics can include but are not limited to:
General brand review and feedback
Brand identity and direction
Ideal client clarity
Offer suite and pricing
Launching a new offer
Insight on trademarking a modality
Rebuilding after a pivot
Moving from brick & mortar to online and vice versa
Business model refinement
9-Month Private Mentorship
Building a Brand World
Craft a signature offering within a magnetic universe
This is for the practitioner, guide, or business owner who is rooted in their work and is now ready to shift paradigms by building a new brand world around their expertise.
Over nine months, we excavate, codify, name, protect, and build the full brand world around your expertise. The result is a trademarkable modality, program, or methodology with its own identity, offer suite, voice, sensory experience, and gravitational pull.
This is direct, private, 1:1 work with Crimson applied entirely to you and your business.
What it means to build a world around your expertise:
Most businesses are built around a product or service. A world is built around a vision. A vision so specific, so original, and so uniquely yours that it cannot be replicated. And in that, your work is not only immediately recognizable, but also deeply resonant and craved by those aligned with your offer.
It starts with the expertise itself. Not a general or generic practice, but a framework irreducibly yours. It's the thing you do that no one else does in the way you do it. That gets named, codified, and made ownable.
Then it gets a container. An offer structure that matches the depth of the work. So not just individual sessions, but a full suite of experiences that reflect a journey through your expertise.
Next, it finds an identity. A visual and verbal brand so distinct that people encounter your work and know it is yours before they see your name. Here is where your brand becomes a full sensory experience.
Then comes community, which is distinct from a casual audience. You connect with "your people" who identify within the world you have built and want to remain inside it.
Finally, it gets protected with a trademarkable name that is exclusively yours.
The result is not a business in the conventional sense. It is a world with its own gravitational pull. People don’t just buy from it, they are magnetically drawn into it.
This is what we do during this Birthing a Brand World mentorship.
9-Month Brand World Journey
Month 1: Excavate
What is the thing only you do, in the way only you do it? We dive deep to see how you have been expressing your work and find the uniqueness already there.
Month 2: Codify
Here we structure your unique modality, program, or methodology.
Month 3: Contain
Offer suite and business model. What does the full journey through your expertise look like for a client from the first encounter to the deepest container?
Month 4: Name & Own
Naming, defining, trademarking. By now you know exactly what you have built. We give it a trademarkable name, define the offers.
Month 5: Identify
Visual identity. How does your external expression reflect the inner world you have built? Your brand becomes a full sensory experience.
Month 6: Audience
Ideal client. Who are you here to serve at this level? What do they crave that only your world can give them?
Month 7: Voice
Brand voice and tone. The verbal world of your modality. Your word witchery: potent, seductive, and unmistakably yours.
Month 8: Promote
Content and promotion. How selling as a creative process becomes an extension of the work itself.
Month 9: Visibility
Visibility and magnetism. You have built the world. Now let's do a final sweep to ensure that you are attracting in a way that is coherent and cohesive.
What's Included in Building a Brand World
Bi-monthly 90-minute 1:1 calls:
Two private sessions per month with Crimson structured around the current phase of your journey.
Written feedback & review:
Copy, naming, offers, brand identity, and content reviewed by Crimson with written notes between sessions.
Voxer access:
Direct access between calls for questions, quick feedback, and keeping the momentum of the work alive.
You are ready to Build a Brand World if…
You are steeped and experienced enough in your work to know that you have something original
You are ready to shift from blending in with your industry to standing out as a leader with perspective
You want to excavate depth in your work so it is named, codified, trademarked, and built into an immersive world
You understand that this level of work requires full commitment and action, not passive consumption
You are not ready to Build a Brand World if…
You are still figuring out and learning to embody your work
You want a precise formula to replicate rather than a unique perspective to create
You are not ready to get uncomfortable by pushing past familiar boundaries
You are not yet generating income from your expertise
You want someone to do it for you rather than build it alongside of you
Apply for
Building a Brand World
This is a 9-month private 1:1 container. Investment is discussed upon application.
Crimson works with a limited number of World Builder clients at one time.